IAB Digital Summit will once again host some of the country’s most highly respected digital luminaries who promise to deliver the most compelling content available in March 2018. Experts will share their insights on current trends including a look at how the cleverest brands are using digital media and marketing to deliver best-in-class communications as well as taking a look forward to the amazing potential the technology of the future will bring.
The Summit speakers presented several global trends, including those most relevant to our market. Topics include (but not be limited to):
The power of digital, has shifted to the hands of an increasingly liquid consumer – reshaping relationships among platforms, publishers and advertising. Consumers have never had more control. Their eyeballs, their swipes and their expectations are leading the charge for seamlessly integrated, aesthetically pleasing, value added content and brand experiences. The ability of our industry to deliver resonant storytelling, powered by meaningful data, across all platforms and screens has never been more important.
The IAB Digital Summit explores The Power of Digital with an exceptional and insightful line up of luminaries from across the marketing and media ecosystem. Our program for the day will uncover the tremendous opportunities and avoidable pitfalls that face brands, agencies, publishers, ad tech and educators in a landscape forever disrupted by digital.
We have gathered industry leaders who will impart lessons learned from the frontlines of advertising’s reinvention and deliver laser point insights including co-creating agencies of the future to shepherd growth and innovation for brands, breakthrough technologies such as location based gaming, data through a digital lens, the importance of premium digital content across all screens. How agencies and brands can rise to the challenge of the new media landscape by earning consumers trust, driving innovation and delivering experiences that harness the convergence of the digital and physical worlds.
The IAB Digital Summit, an essential industry gathering of keynotes, master classes and networking, is followed by the Bookmark Awards on 1st March 2018. It is significant that in 2018 South Africa’s fourth IAB Digital Summit, is on the African continent when considering many trend forecasts predict that the highest % of the next billion online is expected to come from Africa. We look forward seeing you, our valued IAB members, the cream of South Africa’s Digirati, at the 4th annual IAB Digital Summit to explore the latest thinking and innovation in digital.
THE POWER OF DREAMS,