Paula joined the IAB SA, as CEO on 1 July 2018 with 20 years of experience in building brands and consumer engaging experiences; including brand marketing at Speedo, experiential marketing at Brand ID in London and Touchline Media.

She joined digital agency Gloo in its first year of inception, going on to become MD of the CT office, and then MD of the integrated business, Gloo@Ogilvy post the merger with Ogilvy in 2015. Paula then became Head of Innovation & Digital for Ogilvy Cape Town.

She has worked across brands such as Puma, BWE CAT, Investec, Samsung, Audi, KFC, Vodacom, FNB, Virgin Active, BAT, Woolworths, Allan Grayand AMP, and was on the Board at Ogilvy Cape Town and IAB board as Vice Chair before her role as CEO.

She holds a BA degree from Stellenbosch University with psych honours degree from UNISA, Copywriting at Red & Yellow and Finance FNFM at UCT GSB.

Experienced Research Associate Account Director at Millward Brown and part-time Lecturer (Vega School of Brand Leadership), with a demonstrated history of working in the information services and publishing houses (Media Owners).

Wayne Hull joined Accenture in January 2017, after spending 13 years in the Middle East, Pakistan and Switzerland where he was at the forefront of the cutting-edge technology in the areas of Internet of Things (IoT), data analytics and online media.

Known as The Mayor. Mpumelelo Frypan Mfula is Joburg's favourite son. Frypan is a Wits graduate with a degree in Humanities with honours  in Political studies.

Experienced and inspired entrepreneur within the technology and finance industry. Previously she founded DOTNXT, one of South Africa’s first Innovation Consultancy’s recently sold to an international firm, where she launched a number of innovations for South African corporate clients such as www.alphacode.club for Rand Merchant Holdings and www.satrixnow.co.za for Satrix to name but a few.

Annette holds a Business Science Finance & Marketing degree (Honours Cum Laude) from the University of Cape Town, Recognised by Forbes as one of the ‘top 10 female tech founders to watch In Africa’ (2014)’, Annette is a sought after international speaker, where her work continues to inspire people and companies all around the world to do things differently.


This impassioned entrepreneur’s drive to make things happen is further strengthened by her dedication to serve & build businesses that drives social change and positive impact, with a strong focus on bringing diversity and flexibility to the workplace ; while opening up meaningful global work opportunities for everyone.

Gareth is the Head of Research and Analytics at 24.com, a division of Media24. He began his career as a researcher at GfK NOP in London within the business and technology division, before moving to Ipsos where he headed up the brand equity R&D team.

Currently, Gareth works with various internal teams at 24.com, providing insights that drive ad campaign effectiveness, customer acquisition and reader engagement. Gareth is particularly interested in applying principles of behavioral economics to research and using these to develop cutting edge approaches. He is a member of the IAB South Africa research council.

24.com has carried out the biggest mobile study ever accomplished in South Africa. The study shows the power of mobile digital advertising in detail not shown before by existing campaign and performance measurements. Traditionally, campaign performance in digital is measured by focusing on reach (awareness) and conversion (purchase) related activities, with a attention being paid to clicks (CTR). This study shows the more holistic value add that mobile digital advertising provides that extends beyond the immediate measurement of clicks and conversions. A novel technological solution is used to measure these more holistic effects, showcasing the innovative and transformative power of digital.  Over and above this, the presentation will also generously share insights about how different modes of advertising (video, rich media, still images) should be used with different campaign objectives, and how messaging type can produce different brand lift effects.

Noxolo Mafu now works at Associated Media Publishing as Deputy Editor of Cosmopolitan South Africa. She previously served in the same role at the HuffPost SA, which was ranked the ninth biggest news, lifestyle and entertainment site in South Africa in 2018.

Holly Meadows is the Editor-in-Chief of COSMOPOLITAN, the playbook for millennial women with an average monthly reach of 8 million on social media.

Danilo is the co-founder and CEO of Special Effects Media South Africa (the African partner of the global operation of Special Effects Media and a YouTube specialist company).

Dudu Mkhwanazi is the Chief Executive Officer of Project Isizwe, the South African non-profit organization that advocates for free internet access within walking distance of every citizen in low-income communities.

Ryan, more often referred to as Menno, started with UCOOK from the beginning. After traveling for several years, and realising his immense passion for food, he joined UCOOK to take charge of the Food and Operations Departments. After 3 years of getting to know the in’s and out’s of all aspects of UCOOK, he now acts as the COO, focusing on moving the business forward, in the right direction.

UCOOK came about in 2014 when two friends, David Torr and Chris Verster Cohen, noticed a gap in the market for convenient, healthy dinner solutions. After officially launching the business in 2015, they were quickly joined by a few friends, and proceeded to operate the young start-up out of a garage in Cape Town, packing each box themselves. From 24 boxes in their first delivery round to tens of thousands in 2018, a warehouse space in Joburg and Cape Town, and now a team of 120, UCOOK has established itself as South Africa’s favourite dinner kit service in just 4 years. Our young, dynamic team is forever striving to make your life easier – we’re learning as we go and hope that we can continue to make your weeknights all the more enjoyable with every box we deliver.

Marcel Botha, is an architect, entrepreneur, and investor. Botha specializes in guiding product development teams from concept to viable product and is currently locked in a wave of parallel experimentation, feeding off his passion for product acceleration, and digital manufacturing. 

Kalliebree keynerd is head of social media at joe public united, responsible for guiding the agency’s overall social excellence.

She leads a team of social media managers working on a range of brands, including chicken licken, anglo american, ab inbev, nestle, revlon and jet. Whilst working as head of digital at meropa pr & communications, kalliebree developed the award-winning social campaign and platform #ratherbeinmauritius for mauritius tourism sa. In 10 years of digital and social experience, she has discovered her passion and strengths in mentorship, strategy and trends/insights. Her personal motto is: be strong and courageous. Help others to shine.

Kirigo kamore holds a ba in fashion (commerce) from Lisof, and an executive MBA in business management from Leeds Beckett university.

She has experience in the fashion industry and in non-profit, where she worked as a copywriter and online editor. As of 2018, she decided to make a career transition into advertising, at mccann1886 (formerly McCann Johannesburg), where she currently works as a junior digital strategist and is one of 40 diversity champions within the McCann global diversity coalition. Kirigo is also a she says co-organizer for the Joburg chapter, part of the largest global organization for creative women, with a focus on addressing gender inequality in the advertising industry. As a freelance writer, she has contributed articles to Forbes Africa, business day, wanted magazine, gq magazine, Bizcommunity, new African woman, among others. She's recently been accepted as a world economic forum global shaper in the Johannesburg hub, and is currently pursuing a postgraduate diploma in digital marketing. 

Dali Tembo is a leading strategic mind canvassing how globalisation is affecting Africa's youth.

Having completed his undergrad in Organisational psychology, business management and public management, Dali went on to study a post-grad honours in marketing and an MBA specialising in emerging markets from the university of Liverpool.
He has delivered strategic guidance to numerous multi-national corporations across africa and mea, run his own youth trends columns, contributed to leading magazines on emerging trends and been a regular guest speaker at numerous conferences and universities.

Digital and Social Media Strategy Keynote speaker and a columnist on some of South Africa’s leading platforms.

Mtati began experimenting with blogging and social media in 2007 when he took on entrepreneurship and content creation. He founded his company, wordstart, to help companies generate buzz about their products and services among south african influencers through robust digital strategy.

Danette Breitenbach was the editor and publisher of advantage, the publication that served the marketing, media and advertising industry in Southern Africa.

Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly b2b, in the fields of marketing, mining, disability marketing, advertising and media.

Seanice Lojede is the Group C.E.O and co-founder of Blu Flamingo Digital Africa- a 9 year old Digital Advertising and marketing agency with headquarters in South Africa and physical presence in Nigeria, Kenya, Rwanda and Uganda and affiliate branches in Ghana, Tanzania, Malawi and French speaking Africa.