This first IAB SA Podcast Series launched in 2019, where we share lessons and insights from today’s foremost digital leaders on what it takes to create work that wins in digital. This first series, titled Benchmarking Digital Excellence: Work that Wins in Digital, includes 6 episodes and is sponsored by Mark1, created and produced in collaboration with Nick Hamman from 5FM and Johann Schwella, Creative Director The & Parntership and Co-founder of Between 10 and 5 - out of the IAB SA Agency Council Project WORKS THAT WORKS lead by Robyn Campbell, Machine_ Managing Director.

 A six-part podcast mini-series that unpacks everything from what digital content marketing is, to how to use it in your marketing mix and how to measure success. Discussions include expert industry voices in South Africa from agencies and publishers to brands and media platforms. Expect thought-provoking debates, helpful case studies and practical pointers that will ensure you understanding content marketing and its role in your marketing mix, as well as how to apply it.

Let’s Talk Digital’s mission is to close the gap of digital knowledge in South Africa with real conversations. The IAB SA partnered with Let’s Talk Digital on a 3-part mini-series PARTNERING WITH PUBLISHERS TO UNLOCK VALUE with the aim to educate and share the strong set of benefits that publishers can bring to advertisers and unlock the value of premium publishers. To listen in search: Ryan Eberlin, Media24 Programmatic Specialist, on unravelling programmatic’s "black box” and how brands can leverage off more advanced buys; and Riaan Wolmarans, Head of Digital Media at Arena Holdings, IAB SA Publisher Council Lead on brands partnering with local publishers on native content.