About Us
IAB SA Councils
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IAB SA Councils

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The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry.

These groups work together to develop solutions that improve the ecosystem for everyone. Committees are formed around interest in a particular platform or technology, and include members. Councils with roles across the ecosystem, are formed around a functionality, and members involved have that function in their primary role. Committee and Council participation is open to any eligible staff at an IAB member company.

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IAB SA Diversity, Equity & Inclusion (DEI) Council
Connect with Parusha
IAB Head of Diversity, Equity & Inclusion (DEI) Council:
Parusha Partab, Group Strategy Director, Wunderman Thompson SA.

The IAB SA Diversity, Equity and Inclusion Council focuses on fostering a more inclusive and equitable industry that celebrates diversity and champions progress. It is wholly committed to driving positive change by promoting diverse perspectives and ensuring equal opportunities.

IAB SA Brand Council
Connect with Audrey
IAB SA Head of Brand Council:
Audrey Naidoo, Head of Digital Marketing, Absa

The focus of the Brand Council is to assess and address the requirements of the IAB Brand and Marketer members in order to bring value to them and to the wider digital industry at large.


IAB SA Education Council
Connect with Su
Head of Education Council:
Su Little, Red & Yellow Creative School of Business

The Education Council seeks to contribute to meaningful long-term development of our industry and broader economy through education and skills development.


IAB SA AGENCY COUNCIL
Connect with Robyn
Head of Agency Council:
Robyn Campbell, Managing Director of Machine_
The aim of the Agency Council is to uplift industry standards and education through thought leadership and best practice, and to build a network of participation and trust between all members and industry stakeholders.

IAB SA Regulatory Affairs Council (RAC)
Connect with Songezo
IAB SA Head of Regulatory Affairs Council
Songezo Ralarala, Head of Legal: Multichoice Connected Video
The Regulatory Affairs Council focusses on providing rigorous representation of the IAB and the digital community at large in the industry.

IAB SA Publisher Council
Connect with Basil
Head of Publisher Council:
Basil Fortuin, Publisher: English and Afrikaans News Digital
The Publisher Council represents the IAB publisher members and comprises members with journalism and editorial background, as well as commercial. It works closely with the Press Council on important legislation and is actively involved in addressing a number of industry-related issues.

IAB SA Research and Measurement Council
Connect with Clare
IAB SA Head of Research and Measurement Council:
Clare Trafankowska, Managing Director, iProspect

The purpose of the Council is to enable growth through measurement and research, enabling the industry to meet consumers where they will be in the next 5 years. It provides both credible data for effective decision making and a digital research and measurement Centre of Excellence for the IAB, key stakeholders, and the wider industry.


IAB SA YOUTH ACTION COUNCIL
Connect with Luzuko
Head of Youth Action Council:
Luzuko Tena, Social Media Director - Africa, Mediacom South Africa
The overall vision of the Youth Action council is to increase under 30’s engagement and active participation in the digital marketing Industry.

IAB SA DIGITAL INFLUENCER MARKETING COMMITTEE
Connect with Pierre
Head of Digital Influencer Marketing Committee
Pierre Cassuto, Global CMO, Humanz
The Digital Influencer Marketing Committee works to empower the media and marketing industry to make better digital decisions regarding best practice and standard definitions for influencers in the digital space.

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IAB SA Digital Content Marketing Committee
Connect with Sarah
Head of Digital Content Marketing Committee
Sarah Browning-De Villiers, Chief Content Officer at Machine_

The aim of the Digital Content Marketing Committee is to encourage and develop content marketing in South Africa as a unique, independent discipline and an effective tool for brands to communicate with their audiences.


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IAB SA DIGITAL AUDIO COMMITTEE
Connect with Julian
Head of Digital Audio Committee
Julian Jordaan, Managing Director, 365 Digital
The Digital Audio Committee seeks to empower the industry to make better Digital Audio decisions and demystify areas related to Digital Audio.

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