Latest Guidelines

The IAB Influencer Marketing Committee is proud to release the 2023 "Best practices for influencer marketing in South Africa”. This White Paper provides clarity for stakeholders, including brands, agencies and content creators, while also focusing on the best interests of end consumers and paying particular attention to our market's unique cultural nuances and audience behaviours.  IAB Members may access the White Paper via the Member Portal. This paper comes at the back of its Definitions Document released in 2021. The Definitions document can be accessed by the wider industry for context, here.

The gaming ad market is growing rapidly and demanding more innovative new formats. We are pleased, then, to be able to share the Advertising Framework for Gaming and Esports, put together jointly by the IAB in UK, US and Europe, and their members. The framework sets out standardised industry terms and understanding to foster continued growth of this industry in a sustainable and efficient manner.  Further details and the framework are available on our Members' Portal.

Connected TV or CTV represents an entirely new platform that provides new content capabilities, creative formats, and direct engagement with viewers. With this comes the increased challenge of personalisation as we become more privacy-conscious. The IAB CTV Creative Best Practices Guide looks at these challenges and highlights future opportunities for successful CTV ad creation.  The guide is available on the members' portal.