Mpume’s impressive portfolio includes working on some of South Africa's most iconic brands such as Nedbank, British American Tobacco, and South African Breweries' corporate brand. Her experience spans a diverse range of categories including financial services, media, biotechnology, petrochemicals, and travel. She has served on the judges’ panels of some of the most prestigious awards in the industry including the IAB’s own Bookmark Awards.

Mpume is a board member of the Association for Communication and Advertising (ACA), where she has a seat on both their Transformation Portfolio Committee and South African Effie Awards Committee, which enables further collaboration between the bureaus. Mpume’s remit as IAB SA Executive Director will involve representing imperative agency requirements on the board, including digital agency and services definitions, as well as using her passion for both digital transformation, as well as transformation through education and the current structures in places to support the transformation journey in our industry.