Fahmeeda is the CEO of DStv Media Sales, a globally recognised and award-winning media sales organisation specialising in consumer and B2B advertising across the various DStv platforms and channels. DStv Media Sales offers brands unique opportunities to increase their reach and exposure, and impact Sub-Saharan Africa

Fahmeeda is a seasoned media expert, having bagged multiple qualifications in Media Management, Strategic Marketing, Business Management and Digital Transformation. She has been with the MultiChoice Group business since 1998. Before her tenure with the group, Fahmeeda worked as a sports journalist.

"I love what I do. I don’t treat it as a job. It’s integrated into my life. I enjoy the opportunity to influence people and create change. "

Cassim-Surtee lives by the motto, ‘I can do anything even if it scares me.’

Some of her notable achievements include:

• Media Owner Legend: The MOST Awards 2019
• Media Owner Shepherd Award: The MOST Awards 2021
• Nominee for SA Woman of the Year
• SA Business Woman of the Year
• ·Co-Authoring a book for 2010 World Cup and
• First Woman in South Africa to apply for a boxing licence