After qualifying as a Chartered Accountant, Chris' career has been spent working across all media types - including radio, TV, print and a newswire agency startup - but always with an emphasis on the informational opportunities afforded by digital media.

He twice served on the Management Committee of the Online Publishers Association (OPA - the precursor to the DMMA and IAB), and on his return to South Africa re-joined the now-called IAB SA Publishing Council before standing as Chairman of the IAB Board of Directors, where he served for 3 years. Chris remains on the IAB SA Board as an Executive Member.

Chris has worked for and across most of the media groups in SA and is currently the Head of Digital for United Stations.